How to define your business model
Use a canvas to capture the key elements. “A business model describes how an organization creates, delivers and captures value” – Steve...
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BrandCrib
georgettekolkman
May 22, 20236 min read
How to conduct niche market sizing.
This blog post is about niche market sizing and how to calculate the size and potential growth of your target audience.
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georgettekolkman
May 15, 20236 min read
How to nail your value proposition and elevator pitch.
Practical tips and templates to create your value proposition and elevator pitch
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georgettekolkman
Mar 20, 20237 min read
How to surf trends to find business opportunities.
Megatrends, Macrotrends, Microtrends and Fads. In an ever-changing, volatile world driven by trends, fads and shiny new toys, whether...
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georgettekolkman
Feb 20, 20237 min read
How to cultivate an Entrepreneurial mindset.
15 traits of a successful entrepreneur. Passion, creativity, and resilience are the most crucial skills in business. If you’ve got those,...
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georgettekolkman
Feb 8, 20236 min read
Why a Vision Architecture is a valuable business and brand strategy tool.
Here's my practical guide to creating one Firstly, what is a vision architecture? It's not to be confused with Enterprise Architecture...
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georgettekolkman
Jan 29, 20238 min read
How to get clear on your business idea.
10 steps to making the dream a reality. This blog post is for you, if you are an aspiring solopreneur or entrepreneur. If you have a...
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