How to plan your start-up funding.
Bootstrapping is a good strategy. "Bootstrapping isn't a limitation; it's an opportunity. It forces you to prioritize, make tough...
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BrandCrib
georgettekolkman
Jun 5, 20237 min read
How to define your business model
Use a canvas to capture the key elements. “A business model describes how an organization creates, delivers and captures value” – Steve...
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georgettekolkman
May 29, 20237 min read
How to conduct competitor analysis
How to conduct competitor analysis to gain competitive advantage and stay ahead in business.
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georgettekolkman
May 22, 20236 min read
How to conduct niche market sizing.
This blog post is about niche market sizing and how to calculate the size and potential growth of your target audience.
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georgettekolkman
May 15, 20236 min read
How to nail your value proposition and elevator pitch.
Practical tips and templates to create your value proposition and elevator pitch
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georgettekolkman
Apr 3, 20236 min read
How to find your Ideal Customers
Research, Define, Visualize and Target. "Get closer than ever to your customer. So close in fact, that you tell them what they need...
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georgettekolkman
Mar 27, 20236 min read
How to pick a successful business niche
7 steps to build a disruptive niche strategy. If everybody is doing it one way, there's a good chance you can find your niche by going...
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georgettekolkman
Mar 20, 20237 min read
How to surf trends to find business opportunities.
Megatrends, Macrotrends, Microtrends and Fads. In an ever-changing, volatile world driven by trends, fads and shiny new toys, whether...
22 views0 comments
georgettekolkman
Mar 13, 20236 min read
How to identify, analyze and solve problems
Agile solutions to problems require strategic approaches. On the face of things, identifying problems and finding solutions to them seem...
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georgettekolkman
Feb 8, 20236 min read
Why a Vision Architecture is a valuable business and brand strategy tool.
Here's my practical guide to creating one Firstly, what is a vision architecture? It's not to be confused with Enterprise Architecture...
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georgettekolkman
Jan 29, 20238 min read
How to get clear on your business idea.
10 steps to making the dream a reality. This blog post is for you, if you are an aspiring solopreneur or entrepreneur. If you have a...
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