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BrandCrib
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![How to plan your start-up funding.](https://static.wixstatic.com/media/c6441c_b172d997a0c344ed9702cc4a334a1106~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c6441c_b172d997a0c344ed9702cc4a334a1106~mv2.webp)
georgettekolkman
Jun 12, 20236 min read
How to plan your start-up funding.
Bootstrapping is a good strategy. "Bootstrapping isn't a limitation; it's an opportunity. It forces you to prioritize, make tough...
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![How to define your business model](https://static.wixstatic.com/media/c6441c_632e0ebe94a748f190597e2ec25916d2~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c6441c_632e0ebe94a748f190597e2ec25916d2~mv2.webp)
georgettekolkman
Jun 5, 20237 min read
How to define your business model
Use a canvas to capture the key elements. “A business model describes how an organization creates, delivers and captures value” – Steve...
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![](https://static.wixstatic.com/media/c6441c_f3af2bc9d0234872ac4718c6d98c2e90~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c6441c_f3af2bc9d0234872ac4718c6d98c2e90~mv2.webp)
![How to conduct competitor analysis](https://static.wixstatic.com/media/c6441c_f3af2bc9d0234872ac4718c6d98c2e90~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c6441c_f3af2bc9d0234872ac4718c6d98c2e90~mv2.webp)
georgettekolkman
May 29, 20237 min read
How to conduct competitor analysis
How to conduct competitor analysis to gain competitive advantage and stay ahead in business.
12 views0 comments
![](https://static.wixstatic.com/media/c6441c_f9ff4699707e4a6093f609d814066fb3~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c6441c_f9ff4699707e4a6093f609d814066fb3~mv2.webp)
![How to conduct niche market sizing.](https://static.wixstatic.com/media/c6441c_f9ff4699707e4a6093f609d814066fb3~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c6441c_f9ff4699707e4a6093f609d814066fb3~mv2.webp)
georgettekolkman
May 22, 20236 min read
How to conduct niche market sizing.
This blog post is about niche market sizing and how to calculate the size and potential growth of your target audience.
42 views0 comments
![](https://static.wixstatic.com/media/c6441c_19b9fa1e449a44e89d9eb0c0c0f929a0~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c6441c_19b9fa1e449a44e89d9eb0c0c0f929a0~mv2.webp)
![How to nail your value proposition and elevator pitch.](https://static.wixstatic.com/media/c6441c_19b9fa1e449a44e89d9eb0c0c0f929a0~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c6441c_19b9fa1e449a44e89d9eb0c0c0f929a0~mv2.webp)
georgettekolkman
May 15, 20236 min read
How to nail your value proposition and elevator pitch.
Practical tips and templates to create your value proposition and elevator pitch
23 views0 comments
![](https://static.wixstatic.com/media/c6441c_69f97563c874499891505a44cb0f9bea~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c6441c_69f97563c874499891505a44cb0f9bea~mv2.webp)
![How to find your Ideal Customers](https://static.wixstatic.com/media/c6441c_69f97563c874499891505a44cb0f9bea~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c6441c_69f97563c874499891505a44cb0f9bea~mv2.webp)
georgettekolkman
Apr 3, 20236 min read
How to find your Ideal Customers
Research, Define, Visualize and Target. "Get closer than ever to your customer. So close in fact, that you tell them what they need...
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![](https://static.wixstatic.com/media/c6441c_5fa366ad3e65473aa4f8617027e943f7~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c6441c_5fa366ad3e65473aa4f8617027e943f7~mv2.webp)
![How to pick a successful business niche](https://static.wixstatic.com/media/c6441c_5fa366ad3e65473aa4f8617027e943f7~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c6441c_5fa366ad3e65473aa4f8617027e943f7~mv2.webp)
georgettekolkman
Mar 27, 20236 min read
How to pick a successful business niche
7 steps to build a disruptive niche strategy. If everybody is doing it one way, there's a good chance you can find your niche by going...
26 views0 comments
![](https://static.wixstatic.com/media/c6441c_be2e04ab0c234e568ef8977b01c1041b~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c6441c_be2e04ab0c234e568ef8977b01c1041b~mv2.webp)
![How to surf trends to find business opportunities.](https://static.wixstatic.com/media/c6441c_be2e04ab0c234e568ef8977b01c1041b~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c6441c_be2e04ab0c234e568ef8977b01c1041b~mv2.webp)
georgettekolkman
Mar 20, 20237 min read
How to surf trends to find business opportunities.
Megatrends, Macrotrends, Microtrends and Fads. In an ever-changing, volatile world driven by trends, fads and shiny new toys, whether...
22 views0 comments
![](https://static.wixstatic.com/media/c6441c_a0f34ef33ea54150b605ae87d7b7a532~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c6441c_a0f34ef33ea54150b605ae87d7b7a532~mv2.webp)
![How to identify, analyze and solve problems](https://static.wixstatic.com/media/c6441c_a0f34ef33ea54150b605ae87d7b7a532~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c6441c_a0f34ef33ea54150b605ae87d7b7a532~mv2.webp)
georgettekolkman
Mar 13, 20236 min read
How to identify, analyze and solve problems
Agile solutions to problems require strategic approaches. On the face of things, identifying problems and finding solutions to them seem...
20 views0 comments
![](https://static.wixstatic.com/media/c6441c_4b92fb5ee95f43f1a7f12c7914009161~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c6441c_4b92fb5ee95f43f1a7f12c7914009161~mv2.webp)
![How to find your purpose and power.](https://static.wixstatic.com/media/c6441c_4b92fb5ee95f43f1a7f12c7914009161~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c6441c_4b92fb5ee95f43f1a7f12c7914009161~mv2.webp)
georgettekolkman
Mar 6, 20238 min read
How to find your purpose and power.
Who are you, what do you value and why do you exist? “Know thyself” is the first of three ancient Greek Maxims. The other two being...
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![](https://static.wixstatic.com/media/c6441c_e4a8f3497a6942cfb2d398a2e6f33a31~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c6441c_e4a8f3497a6942cfb2d398a2e6f33a31~mv2.webp)
![Why it's the best time in history to go Solo.](https://static.wixstatic.com/media/c6441c_e4a8f3497a6942cfb2d398a2e6f33a31~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c6441c_e4a8f3497a6942cfb2d398a2e6f33a31~mv2.webp)
georgettekolkman
Feb 27, 20238 min read
Why it's the best time in history to go Solo.
Solopreneurs your time has come. According to futurist Jacob Morgan, author of The Future of Work, there's never been a better time to be...
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![](https://static.wixstatic.com/media/c6441c_377bcc8497f64511b279fba587ff9eb6~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c6441c_377bcc8497f64511b279fba587ff9eb6~mv2.webp)
![How to cultivate an Entrepreneurial mindset.](https://static.wixstatic.com/media/c6441c_377bcc8497f64511b279fba587ff9eb6~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c6441c_377bcc8497f64511b279fba587ff9eb6~mv2.webp)
georgettekolkman
Feb 20, 20237 min read
How to cultivate an Entrepreneurial mindset.
15 traits of a successful entrepreneur. Passion, creativity, and resilience are the most crucial skills in business. If you’ve got those,...
34 views0 comments
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![How Corporate Culture is set to change in 2023](https://static.wixstatic.com/media/c6441c_a3bafa1fd516420a86c0eae85bdd5d1f~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c6441c_a3bafa1fd516420a86c0eae85bdd5d1f~mv2.webp)
georgettekolkman
Feb 13, 20239 min read
How Corporate Culture is set to change in 2023
Trends and insights that are at the top of the HR agenda. I think it’s safe to say that the pandemic turned the world of work on its...
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![](https://static.wixstatic.com/media/c6441c_2bf5808f3a814d2e829e7c1ef135e00a~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c6441c_2bf5808f3a814d2e829e7c1ef135e00a~mv2.webp)
![How to create a vision board and invent your future](https://static.wixstatic.com/media/c6441c_2bf5808f3a814d2e829e7c1ef135e00a~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c6441c_2bf5808f3a814d2e829e7c1ef135e00a~mv2.webp)
georgettekolkman
Feb 10, 20236 min read
How to create a vision board and invent your future
Visualization is a science-based tool As Disney said, “if you can dream it, you can do it.” The notion of visualization can be a little...
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![](https://static.wixstatic.com/media/c6441c_b0c70bdef9e9457eae60997e2106c97b~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c6441c_b0c70bdef9e9457eae60997e2106c97b~mv2.webp)
![Why a Vision Architecture is a valuable business and brand strategy tool.](https://static.wixstatic.com/media/c6441c_b0c70bdef9e9457eae60997e2106c97b~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c6441c_b0c70bdef9e9457eae60997e2106c97b~mv2.webp)
georgettekolkman
Feb 8, 20236 min read
Why a Vision Architecture is a valuable business and brand strategy tool.
Here's my practical guide to creating one Firstly, what is a vision architecture? It's not to be confused with Enterprise Architecture...
51 views0 comments
![](https://static.wixstatic.com/media/c6441c_4c6bb637d238484698f79bea3fb17290~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c6441c_4c6bb637d238484698f79bea3fb17290~mv2.webp)
![How leadership alignment is critical for successful business transformation](https://static.wixstatic.com/media/c6441c_4c6bb637d238484698f79bea3fb17290~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c6441c_4c6bb637d238484698f79bea3fb17290~mv2.webp)
georgettekolkman
Feb 6, 202311 min read
How leadership alignment is critical for successful business transformation
8 ways leadership can plan for success A transformation, by definition, is a complete change in the appearance or character of something...
23 views0 comments
![](https://static.wixstatic.com/media/c6441c_847babab33d3414b8403f8d1813e2183~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c6441c_847babab33d3414b8403f8d1813e2183~mv2.webp)
![How to get clear on your business idea.](https://static.wixstatic.com/media/c6441c_847babab33d3414b8403f8d1813e2183~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c6441c_847babab33d3414b8403f8d1813e2183~mv2.webp)
georgettekolkman
Jan 29, 20238 min read
How to get clear on your business idea.
10 steps to making the dream a reality. This blog post is for you, if you are an aspiring solopreneur or entrepreneur. If you have a...
18 views0 comments
![](https://static.wixstatic.com/media/nsplsh_5949f64449fa41ff9b88075ca924c664~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/nsplsh_5949f64449fa41ff9b88075ca924c664~mv2.webp)
![Transform or die.](https://static.wixstatic.com/media/nsplsh_5949f64449fa41ff9b88075ca924c664~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/nsplsh_5949f64449fa41ff9b88075ca924c664~mv2.webp)
georgettekolkman
Jan 23, 20235 min read
Transform or die.
Enterprise transformation. A fight for survival? Having studied both the start-up and corporate worlds, I’ve gleaned from a number of...
135 views3 comments
![](https://static.wixstatic.com/media/c6441c_16bfd86c8a3f495489a844f303df2eda~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c6441c_16bfd86c8a3f495489a844f303df2eda~mv2.webp)
![Re-invent yourself](https://static.wixstatic.com/media/c6441c_16bfd86c8a3f495489a844f303df2eda~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c6441c_16bfd86c8a3f495489a844f303df2eda~mv2.webp)
georgettekolkman
Nov 21, 20227 min read
Re-invent yourself
7 tips to get what you really want. Are you living your best life? Are you truly content? Well, It isn’t in human nature to be totally...
26 views0 comments
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